Kites below par

The writing on the wall just got bigger, in bold and italicized font with Control U to boot.
Kites’ collections and word-of-mouth are disappointing for a Rakesh Roshan-Hrithik Roshan film after successive whoppers like Kaho Naa…Pyaar Hai, Koi…Mil Gaya and Krrish.
According to trade sources, the film might entail losses for the buyers!
Having said that, the overturning of Kites and ..Khan shows that the audience lays stress on good music and content and unlike …Khan this film was not a critics’ favourite.
Kites is low on Emotional Quotient, Entertainment Quotient and Intelligence Quotient, all three of which should be in balance in a good film.
Hrithik Roshan is going the Karan Johar way of seeking international fame at the expense of the Indian audience. Now it is best that both accept the verdict and start making the kind of films that have made them the superstars they are in their fields.
If the international audience has to be won over (as against NRIs and Asian Diaspora) it should be with our kind of culture and sensibility flaunted with chest-thumping pride and self-respect. Remember that at a time when there was no distribution sector worth its name, Raj Kapoor’s Awara (1951) was a sensation in Russia along with its music, a Rajendra Kumar film was running to capacity houses in Paris in the ’60s without promotion, and Lata Mangeshkar fans who could sing her songs were discovered by Kalyanji-Anandji deep in the jungles of South Africa in 1964!